Executives
A read you can take to the board
Brief turns the week into an executive summary: where you stand in AI answers, what moved, and the one thing worth doing next. No dashboard archaeology before a leadership meeting.
For Brands
Your buyers are asking an assistant. You should know what it says.
AI answers now sit between your brand and the person deciding. snowdust.ai measures how ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Google Gemini and Microsoft Copilot describe, compare and recommend you, explains why a competitor gets picked instead, and hands each team the specific move that changes the answer.
14-day free trial on every plan · Unlimited team members
By team
One system, five entry points
The same intelligence, read differently depending on what you are responsible for. Nobody has to learn the whole platform to get the part that is theirs.
Brand & comms
What AI says you are
Answer Engine Insights stores how ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Google Gemini and Microsoft Copilot describe your brand — what they say you do, who they say you are for. When that description drifts, you see it rather than hearing about it from a prospect.
Content & SEO
The questions you are losing
Prompt Intelligence shows which prompts you win and lose. Content Intelligence turns a lost answer into the specific gap behind it — the comparison page that does not exist, the claim with no citable source.
Demand generation
Where the demand is going instead
Competitor Benchmarking tracks who AI puts in front of you, on which questions, on which models. The gap between their answers and yours is the working list.
Web & digital
Whether your site can be read
Site Audit checks your pages against the AEO and GEO signals answer engines actually read: structure, entity clarity, crawlability for AI agents, and how quotable each page is.
AI Discovery Intelligence
The loop your team
actually runs.
Brief shows where you stand. Lab explains why. Actions says what to do about it. The AI Discovery Analyst is there when you want to argue with the evidence before committing to a plan.
Explore the full product01- BRIEF
Where you stand
Mentions, recommendations and competitive position, per model and over time.
02- LAB
Why you win or lose
The questions, sources and competitor language driving each answer.
03- ACTIONS
What to change
Specific fixes across content, website and messaging, ranked by the answers they move.
04- ANALYST
Pressure-test it
Unlimited team members on every plan, so the whole team works from one Brief, Lab and Actions.
For Brands
Frequently asked questions
How is this different from our rank tracker?
A rank tracker tells you where a page sits on a results page. This tells you whether your brand appears in the answer a buyer reads, and whether it is the recommendation. The two correlate loosely — the published studies disagree on how loosely, but every one of them finds a large gap.
Which models do you track?
Every plan covers all major platforms — ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Google Gemini and Microsoft Copilot. Each is scored separately rather than blended. A brand can be recommended on one and absent from another, and an average hides exactly that.
How many prompts can we track?
Up to 50 on Starter and up to 200 on Growth, across one and four brands respectively. Enterprise is unlimited. See pricing for the full comparison.
Who on our team actually uses it?
In practice: content and SEO people live in Lab and Actions, demand generation watches competitive movement, and executives read Brief. It is one system with different entry points rather than separate seats for separate tools.
How long before we see something useful?
The 14-day free trial gives you a baseline reading straight away. Trends need repeated sampling to be trustworthy, so treat the first weeks as establishing a line rather than proving a change.