Resources
Getting found in AI search
Research, benchmarks and practical guidance for teams growing in a buying journey led by AI.
-
Mentioned is not recommended
Being named in an AI answer and being the brand it recommends are different outcomes. Why most visibility reporting conflates them, and what to track instead.
-
Three tools, three different numbers
Share of voice, citation rate, position: the category uses the same words for different formulas. A vendor-neutral read of what each one actually counts.
-
Your Google ranking is not your AI citation
Studies disagree on how far AI citations overlap with organic top-10 rankings, but all find a large gap. What the numbers do and do not support.
-
How to write a page an AI will quote
What the peer-reviewed GEO research found about content that gets cited, including the tactic that backfired and the one a controlled study found does nothing.
-
Where AI answers get their sources
Most AI citations never name the brand they link to. The measured data on which domains get cited, how engines differ, and why the Reddit story is half right.
-
A visibility score is a choice, not a measurement
AI visibility is measured over the prompts you chose to track. Change the set and the number moves while your brand does not. How to keep the metric honest.
