# SnowDust

> AI Discovery Intelligence. SnowDust measures and grows brand visibility across AI search — showing where a brand stands in AI answers, why competitors get recommended, and what to do next.

Buyers increasingly ask an AI assistant instead of scanning a results page, so the question shifts from "do we rank?" to "are we in the answer?". SnowDust tracks the prompts that matter to a brand, measures whether that brand is mentioned, cited or recommended in the responses, and turns the gap into a set of actions.

Two audiences use it: in-house brand and marketing teams measuring their own AI visibility, and agencies running it as a recurring intelligence layer across a client portfolio.

Every page on this site is also published as Markdown at the same path with a `.md` extension, and linked from the HTML via `<link rel="alternate" type="text/markdown">`. The Markdown is generated from the built pages, so it cannot drift from what a reader sees.

## Pages

- [Home](https://snowdust.ai/index.md): What AI discovery is, why the buyer journey moved inside AI assistants, and how SnowDust measures visibility across AI platforms.
- [Product](https://snowdust.ai/product.md): The full platform in one page — the Analytics, Optimization and Search Intelligence capabilities, the Brief/Lab/Actions engine underneath them, and product FAQs.
- [Pricing](https://snowdust.ai/pricing.md): Plans and what each includes — the one-off AI Discovery Snapshot, the Standard and Pro tiers, the analytics add-on, and FAQs.
- [Solutions](https://snowdust.ai/solution.md): How brand teams and agency teams apply AI Discovery Intelligence, and what changes when the funnel collapses into a single answer.
- [For Brands](https://snowdust.ai/solutions/brands.md): How executive, brand, content, demand generation and web teams each use the platform.
- [For Agencies](https://snowdust.ai/solutions/agencies.md): Running AI Discovery Intelligence as a recurring service line across a client portfolio.
- [Enterprise](https://snowdust.ai/enterprise.md): What the Enterprise tier adds — custom question volume, multi-brand workspaces, integrations and governance, dedicated support.
- [FAQ](https://snowdust.ai/faq.md): Grouped answers on what the product is, how the measurement works, what it costs, and how data and security questions are handled.
- [About](https://snowdust.ai/about.md): Why the product exists and the standards applied to its own numbers.
- [Contact](https://snowdust.ai/contact.md): Which mailbox to use for enquiries, sales, security and privacy.
- [Resources](https://snowdust.ai/blog.md): Index of the research posts. Each post has a Markdown copy at the same path:
  - [Mentioned is not recommended](https://snowdust.ai/blog/mentioned-is-not-recommended.md): Why being named in an answer and being its recommendation are different outcomes, and why blending them misleads.
  - [Your Google ranking is not your AI citation](https://snowdust.ai/blog/ranking-is-not-citation.md): Three studies on the overlap between organic rankings and AI citations, and where they disagree.
  - [How to write a page an AI will quote](https://snowdust.ai/blog/writing-a-page-ai-will-quote.md): What the peer-reviewed GEO research found, including which tactic scored below doing nothing.
  - [Where AI answers get their sources](https://snowdust.ai/blog/where-ai-answers-get-sources.md): Measured data on which domains get cited and how far engines differ.
  - [Three tools, three different numbers](https://snowdust.ai/blog/ai-visibility-metrics-definitions.md): How vendors define share of voice, citation rate and position incompatibly.
  - [Your visibility score is a choice](https://snowdust.ai/blog/prompt-set-decides-your-score.md): How the tracked prompt set determines the number, and how to keep it honest.
- [Terms of Service](https://snowdust.ai/terms.md), [Privacy Policy](https://snowdust.ai/privacy.md), [AI Policy](https://snowdust.ai/ai-policy.md): The legal pages. The AI policy sets out how AI is used inside the product and how reliable its output is.

## Key concepts

- **AI Discovery Snapshot**: A one-off read of how AI platforms currently describe, compare and recommend a brand. The entry point to the product.
- **AI Discovery Intelligence**: Ongoing tracking of brand position across AI answers over time, rather than a single point-in-time reading.
- **Mentioned vs. recommended**: Being named in an AI answer is not the same as being the recommendation. SnowDust treats the second as the outcome that matters.
- **Models covered**: Claude, Gemini and GPT, on every plan, scored separately rather than blended into one average.
- **Brief, Lab, Actions, Analyst**: The four parts of the engine — where you stand, why, what to change, and a dedicated analyst available as an add-on.

## Notes for AI agents

- Canonical host is `https://snowdust.ai`. Page URLs are extensionless (`/pricing`, not `/pricing.html`).
- All crawlers, including AI assistants and answer engines, are permitted in `robots.txt`.
- Pricing figures change; treat the Markdown copy of the pricing page as the source of truth over any cached summary, and re-fetch rather than relying on memory.